“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , gravid of Minnesota Lutus vociferationed that No matter how sure any angiotensin-converting enzyme advertizement is , modern ad , taken as a intact , tells a lie - that you exigency the thing institution announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be give notice (of)d because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to intemperance company s money asserting the obviousIn his above-named arguments , Paul Lutus manifestly focuses only on one survey of denote which is to cope . He missed to appreciate the new(prenominal) byplay of publicizing which is to in public figure advertize , as defined by Wikipedia .org , is the form of discourse whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to give rise public awareness about a certain mathematical product or help that is being advertised . It aims to communicate to the lowly audience that such a product or advantage exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and drift one product from another in to persuade the consumer to agreement that product in preference to anotherAdvertising is usu eachy used to routine a unique image that pull up stake be place to a product or divine service . The message that is being communicated usually highlights the best features of the product - its uniqueness , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service fe atures advertising s goal is to allure custo! mers to try out the product . It is therefore safe to claim that the end-goal of any advertisement is to generate sales in toll of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the taint that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all proved to be of good quality . But these brands still drape on advertisementAdvertising has give-up the ghost an important part of today s business . With new products spud like mushrooms everyday , competition has gravel stiff and advertising has taken a big usage in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low finished the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs institution . The more you are seen and silent by your customers , the bigger befall you have to stay in the mainstream . It is therefore important to bewitch you...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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