Psychological Factors of the Issue Essay

Psychological factors include motivation, perception, learning, beliefs and attitudes. These factors argon generally unconscious and that a someone cannot fully understand his own motivations. flock decide based on what h perceives as dictated by his environment that serves as the stimulus and not necessarily that which is real. In marketing, perceptions are more important than reality. Characteristics of Adolescence Adolescence is often a period of stress and conflict, specially in Western society. The adolescent confronts a host of new, varied and uncontrollable problems of appointment within a brief period of time.The adolescent attempts to seize a sense of identity, a sense of who one is and where one is going. all(prenominal) adolescent wants to be common. They commonly think, What can I do to sop up all the kids at domesticate like me? What can I do to sense I belong to a group? How can I be popular with two girls and boys? What kinds of clothes will make me fee l like I am one of them? Sometimes adolescents go to heavy(p) lengths to be popular. In some cases, parents go to even greater lengths to discipline to insulate their adolescents from the rejection and to increase the likelihood that they will be popular.Students show turned because it gets attention and makes their peers laugh. Parents set up elaborate parties, buy clothes for their teens and pick out adolescents and their friends all over in the jumpe that their sons and daughters will be popular (Santrock, John). Dr. Riesman in his study of the basic changes taking place in the the Statesn characters during the twentieth century (that is, from inner-directed to outer-directed) found that our growing pre-occupation with acts of consumption reflects the change.This pre-occupation, he noted, was curiously intense (and intensively encouraged by product makers). He characterized the children of America as consumer trainees. (Santrock, John). The adolescent confronts a host of n ew, varied and difficult problems of adjustment within a brief period of time. Physiological changes rapid form growth, sexual maturity, increases in sex hormonesoften precipitate special conflicts and self-doubts. nigh simultaneously, the adolescent is expected to achieve independence from the family, establish satisfying relationships with peers of both sexes, decide on and prepare for a set of consistent lesson principles to guide decisions and actions. Fashion, therefore, lures the adolescents to try something new and not get stuck with the traditional ship port of dressing and doing things. Back then in the 60s, the clothes that the old school hip hop artists donned were expressions of individuality but they even carried a mathematical function which was a functional one.The Puma branded sneakers that sported fat-laces and sweatsuits were all the rave stern then. The colorful clothing which as well had resemblance to the beautiful graffitis on the walls were also very popular back then. The dress-code of being loose and comfortable became a bolt of dressing which identified all those flock as especial(a) and unpretentious. Because the people in the ghettos had limited resources, they made the most out of what they had. The ardour and the modality sense that they sported spoke of a willingness to create a style of their own despite several constraints (Wikipedia 2004).In the hip-hop culture today, fashion has undoubtedly become more stylish, more pronounced and more cordial in this day and age. It has indeed come a long expressive style in the past twenty or so years. Ever since its inception, it has been proved to be a driving force in the fashion scene. From its blue beginnings in the ghettos of the African-American suburbs of New York, the hip hop fashion has transcended race, culture, gender as well as international borders as you will promptly see different ethnicities and races who have adopted their own hip hop style.The one thing that will immediately identify a person if he listens to hip hop or not is by the way they dress and what they put on themselves. Today, the hip hop clothing and get dressed industry grosses over a billion dollars but despite its popularity among people who have the money to spend for the type of look they are sporting, it is electrostatic accessible by even the youngest boy in hopes of making it enceinte in the future as an advocate of the hip hop medicine and fashion (Wikipedia 2004)