Scope And Limitation Of The Research Study Marketing Essay

electron orbit And Limitation Of The look into Study Marketing tasteTransition from a centrally- aimed economy to grocery store- sparing structure, the Vietnamese mart place becomes to a greater extent dynamic. all(prenominal) bank line organisation and production activities argon encouraged investment to contribute into sparing do by and stabilization of the nation. Like other industries, investment in telecom runs locally is welcomed and facilitated. The Vietnamese telecommunication inspection and repair indus audition has quickly developed. Together with development of the country, demand for communication quickly increases and high fictitious character services are much preferred.More and more telecommunication service providers enter into the Vietnamese mobile service market. At present, there are 7 operators including VNPT, Viettel, EVN Telecom, SPT, HanoiPT, GTel and CMC. All players are facing the fierce competitor.Most of the operators try to exploit their d istinctive competencies to gain private-enterprise(a) advantages and use the appropriate emulous strategies to get more nodes and make more profit. They try to forecast the customer of necessity and market trends to designing unyielding-term somatic system for everyplace all company to achieve the company objectives. In this smudge, Vietnam Posts and Telecommunications Group (VNPT) value that development of effective business scheme has been considered as a highest priority in order to cling to its leading post in this market. done business schema helps the company to have a business plan to develop its strengths, minimize its weaknesses in order to achieve opportunities and avoid threats in the marketplace in which it operates.In such a context, this research try deals with the development of business strategy for VNPT in Vietnamese Mobile service market.1.2. Problem StatementAs the emulation is more and more fierce, ontogeny appropriate corporate strategies for a company is the key to success in the market. But how can the company develop such a corporate strategy? In case of Vietnamese telecom service market, its considered that its cosmos in stable present. Especially the mobile service sector and stiff phone sector, they are considered as being in mature order of its life-cycle. However in broadband sector, its being in the potential and growth stage. VNPT is the biggest company in Vietnamese Telecom market which obtained the highest market piece compare to other competitors. At present, VNPT is facing the intensified competition from galore(postnominal) competitors like Viettel, EVN, FPT, SPT, who try to reduce product price to get more customers as well as market dispense. The question is how can VNPT protect its built in bed in the Vietnamese Telecom service market? To serve well this question, VNPT demand to develop the corporate strategy to defend its current position and extent business in a nonher potential market.This research airfield see to its how to develop the appropriate corporate strategies for Vietnamese Post and Telecommunications Group in order to protect its leading position and develop its business in the telecom service market.1.3. Objectives of the Research StudyThe objectives of this research cover the by-line issuesTo canvass literature dealing with the strategical watchfulness process, especially the process of strategy motleyulationTo analyze opportunities and threats of the Vietnamese telecom service market from external forces such as the market trends, suppliers, consumers, competitors.To analyze the current property of VNPT in term of strengths and weaknesses of its capacity, market share, and operation activities.To develop the business strategy for VNPT.1.4. Research Methodology1.4.1. Analytical FrameworkThis research is presented in the form of a case use up exposing the complexities of a real business surround in the Vietnamese telecom market. The purpose of t his research is to develop corporate strategies for Vietnam Posts and Telecommunications Group. Thus, it is demand to the analyze market situation and current corporate strategy of VNPT in order to formulate the corporate strategy.A framework may enable to understand the various linkages and interactions between the variables and to develop corporate strategies of the company. class 1.1 illustrates this analytical framework.The objective of external abridgment is to identify opportunities and threats in the business environment in which VNPT has to face. Two interrelated environments should be examined at this stage the macro environment of the Vietnamese market and the micro environment referred to the persistence in which VNPT operates.The analysis of the macro environment focuses on examining the key achievements and demarcation of the Vietnamese economy, political factors and government policies on the telecom service industry.The analysis of the micro environment involve s an assessment of industrial growth, production, consumption pattern and the competition between existing operators in which the analysis the master(prenominal) competitors of VNPT is examined in the cost of strengths and weaknesses about their corporate activities.The home(a) analysis is devoted to pinpoint the strengths and weaknesses of VNPT. Therefore, it is necessary to assess the production and business of the company in the terms of capacity, market share, sales volume, finance and corporate activities.After having analyzed the familiar and external factors, the corporate strategy alternatives can be developed. To select the best solution, VNPT needs to evaluate the alternatives with respect to the possibility to achieve the corporate objectives.The framework of this turn over can be illustrated by Figure 1.11.4.2. Information NeededTo examine this research, selective education needed consists of the following issuesThe Vietnamese Telecom service market reports in rec ent years, general information about Vietnamese economic climate, economic development, and government policies on the telecom industry are to a fault collected.Competition in the telecom market, which is focused on getting information about primary(prenominal) competitors in terms of strengths and weaknesses involved corporate activities such as product, price, distribution and promotion.Information about the current situation of VNPT that needs to be obtained including the company profile, corporate objectives, production capacity, market share, corporate activities.1.4.3. data SourcesData and information needed for conducting the research were basically obtained from the following main sourcesPrimary data Interviews in-depth with managers, key persons of the VNPT Group as well as other specific telecom companies.Secondary sourceData requirements were extracted from the issue of the government offices such as the Vietnamese Ministry of Information and Communication. Data relati ng to world(prenominal) context was obtained from the Internet websites, the academic journalsData and information from books and journals, newspapers, articles related to the research were collected in CFVG library and the Vietnamese national library.Data and information were also obtained from VNPT annual reports, from in-depth interviews conducted with VNPT general director, and functional managers.StrategyStrategic worryMichael Porter 5 forcesSWOT analysisBCG ground substancePROBLEM literature REVIEWSITUATION ANALYSISScanning external environmentAnalyzing emulous environmentScanning internal environmentEvaluating current performance resultsOpportunitiesThreatsStrengthsWeaknesses military rank AND SELECTION OF THE STRATEGYCONCLUSIONS AND RECOMMENDATIONSFigure 1.1 Framework of the research study1.5. Scope and Limitation of the Research StudyThis research study is conducted mainly at Vietnamese Posts and Telecommunication Group, Vietnam focus mainly in 3 main sectors Mobile ser vice, Fixed-phone and Broadband service. The study has been undertaken purely from a viewpoint of strategic management in order to set up a long term development for VNPT.This research has the following limitationsThe process of strategic management involves 4 basic stages (1) environment analysis (2) strategy formulation, (3) strategy implementation, and (4) rating and control. The research focuses only 2 steps environment analysis and strategy formulation.In assessing the strengths and weaknesses of VNPT, the research has not examined its financial ability due to difficulties in gaining and assessing data necessary.Data about the competitors of VNPT mainly collected from secondary data, not from those ports themselves. Therefore, the information of these competitors is not sufficient.The tools which can be used to do strategic analysis are many but the only 5 depart be under the research namelyPEST analysis It is a technique understanding the environment factors like political, economic, social, and technology in which the business operates.Five forces analysis it is a technique for identifying the forces which affect the level of competition in an industry level and business level.SWOT analysis it is a useful summary technique for summarizing the key issues arising from an assessment of a businesses internal position and external environmental influences to company.Strategic Choice This process involves understanding the nature of stakeholder expectations along with identifying strategic options, and then evaluating and selecting strategic options in the business.BCG matrix It is a technique and analysis that seeks to summarize a businesses overall emulous position in business level and industry level.1.6. Organization of the Research StudyThis research is organized in six chapters, as followsChapter 1 Introduction provides an introduction including background, problem statement, objectives, scope and limitation of the research study as well as researc h methodology.Chapter 2 Literature review presents the literature review of the study and summarizes the work of previous studies, it relates to the fundamental ideas on developing business strategy including strategy analysis and strategy designing.Chapter 3 Analyzing external environment covering the economic situation in Vietnam and situation of the telecom service market situation in order to decree out opportunities and threats in the environment in which the company operates.Chapter 4 Analyzing internal operation analyzes and assesses the current position of the company regarding strengths and weaknesses of VNPT about its performance, market share and operation activities.Chapter 5 Developing strategies for VNPT conclude about above analysis based on SWOT matrix, BCG matrix identify competitive position and suggest a strategic approach, in particular a competitive strategy for VNPTs development in Mobile service Industry. Based on suggested strategy, recommende functional strategies for VNPT.Chapter 6 Conclusions summarizes the main points draw out from the study.