E-commerce Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

E-commerce Marketing intend - Essay ExampleMarket Summary FISH FIELD LLC is a search tackle manufacturer, importer and middleman in Oregon. (Fish Field, 2011) The family is a specialist in angle equipments. Fish Field focuses more on ocean fishing though the company has significant presence in fresh water fishing too. What started as hardly a small company is now an established fishing equipment target in the region. Being located in Oregon, the study market of the company is Oregon itself. But the company alike has reasonable sales from other major states through its online sales of the equipments. The current customer roots of the company embarrass both professional fishermen as well as hobbyists. But the larger portion consists of professional fishermen. The company has a huge portfolio of products that cater to the various needs of the customers. The products of the company are currently classified low categories such as fly fishing, general fishing, sea fishing, cen terpin fishing and outdoor sport. The company sells around lx three products through these categories. Fish Field is planning to expand its market by targeting more customer groups. In order to increase the sales of the products, the company will project to expand to other markets alfresco Oregon through its online presence. ... This marketing plan is also intended to target more of students of the age group 10 20. This is a very lucrative market segment for the company. Competition Some of the major fishing equipment suppliers in Oregon are Anglers Manufacturing Inc, Bandon Bait & Tackle Sea Food, Caddis Fly Angling Shop, exhibitor Anglers, Cascade Crest Tools, Charlton Deep Sea Charters, Dan Craft Enterprises, Englund Marine Supply Company, Fish Rite Inc Boats, and Glenn Struble MFG. Most of these players have fishing sauceboats in their product portfolio compared to that of Fish Filed. Though Fish Field does non have boat among its product categories, the fishing equipment portfolio of Fish Field is very large than most of these players. This is where the company differentiates itself from other major players in the market. Fish Filed also differentiates from its competitors through its sophisticated online sales presence. Most of the products of Fish Field are sold through its online portal. Most of the competitors maintain their own websites. Some of the competitors websites are just informative in nature. Such companies dont sell products online. Caddis Fly, Bandon Bait, Cascade Anglers, Englund Marine and Fish Rite are the companies that just maintain informative websites. All other players listed above sells their merchandise online. If Fish Field is able to leverage more on its existing online presence, it can capture more sales than that of its competitors. Most of the competitors are not established brands in fishing equipments though there are few companies that have years of experience. Therefore, to generate better sales, Fish Field should first establish its brand name or make its brand name visible to the prospective customers. Since Fish Field