Pest Analysis Essay

Political With the growing demand in the efficacy drink market and possible side effects due(p) to them because of the high caffeine content, the government of India may come up with the regulations that request the harvest-time to be tested clinically to prove its benefits and get the local anesthetic certification too. Social Burn amaze itself as a young person brand. With India be the country with youth centric demographic, it helps BURN to reap the benefits if it position itself as the right product with right pricing and good promotion. heretofore the youth segment of the country is becoming more and more wellness conscious. Youth now days prefer to feature less small large calorie drinks.Hence it bequeath help burn if it keeps this changing psychographic in hear and design its drinks with lesser calories ( as of now the presence of caffeine and calorie may present a hindrance). The company needs to position the product with keeping in mind about this changing socia l trend. wakeless Energy drinks in India may soon have to drop the script energy and settle for a less glamorous descriptive such as caffeinated beverage or caffeinated drink. If the Food Safety and Standards Authority of India (FSSAI) have its way, they may also be asked to carry a warning. The FSSAI has proposed that the words non recommended for children, pregnant or lactating women, persons sensitive to caffeine be displayed in a bold font on e real can of energy drink. On 21st Sept2012 FSSAI declared that the drinks with 320ppm caffeine have to be labeled as Caffeinated Drinks.EconomicThe energy drinks are premium priced products. It being a non alcoholic beverage has a lot of cheaper alternatives. We know that the sales of such products do get affected during recession. Though recession has or so got over, but its after effects is yet to get over. The policy palsy is slowly changing for the better but still the its has not reached a stage to control inflation. Higher inf lation will lead to lesser consumption of Burn. The pricing needs to be competitive but at the same time we need to keep in mind the incumbent Technology The technology in India has grown at a very high speed. Internet is becoming a big part in the lives of an Indian consumer. Burn needs to make use of this fact as the current TG of burn will high end and hence will be exposed to internet. Burn can use niche websites as well as social media to do its promotions and hence increase the wanted awareness among the TG. Also the presence of innovative OOH like digital hump (AXE) can be used to engage with the potential TG.